Public relations industry growth improved significantly to 11% in 2013, cracking the double-digit barrier for the first time since the global recession took hold in 2008. Growth was again powered by independent PR agencies, which were up 12.5% on 2013, according to the 2014 World Report.
The World Report ranks the 250 largest PR firms in the world, revealing a global PR industry that grew 11% in 2013, compared to 8% in 2012 and 2011. This year, the ‘floor’ for the Top 250 was $2.8m, a remarkable jump on the $1.6m reported by the 250th ranked firm in 2012, reflecting the significant increase in the number of agencies around the world that are submitting numbers to the World Report survey.
Once again, publicly-held MNC firms lagged, with those owned by the major holding groups growing by 6% in 2013 to around $5.3bn. That figure still represents a considerable improvement on 2012, when the major public-owned MNC PR firms grew by just 3.3%.
Reported PR growth at the ‘big four’ holding groups — WPP, Omnicom, Interpublic and Publicis Groupe — was more modest, at around 4%. However, when accounting for all of the publicly-owned firms in the Global Rankings, including smaller and specialist agencies, reported growth was a much healthier 11%.
Global PR Industry Growth Surges To 11% in 2013
by Arun Sudhaman
http://worldreport.holmesreport.com/
– Publicly-owned MNC firms up 6%
– Independent PR firms up 12.5%
– PR agency industry worth $12.5bn, employs more than 80,000 people
– Revenue per head rebounds to $155k
– ‘Floor’ for Top 250 rises to $2.8m, from $1.6m in 2012
TOP 250
http://worldreport.holmesreport.com/top-250
Edelman (firm)
https://en.wikipedia.org/wiki/Edelman_(firm)
Edelman is a public relations firm founded and named after Daniel Edelman (July 3, 1920 – January 15, 2013) and currently run by his son Richard Edelman. Founded as a team of three in the postwar boom, today the company has revenues of over $734 million annually, employs over 5,000 people with co-headquarters in New York City and Chicago and is the world’s largest independently owned public relations firm.
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Ruder Finn
https://en.wikipedia.org/wiki/Ruder_Finn
Ruder Finn is a public relations firm with co-headquarters in the United States and China. Ruder Finn maintains offices across North America, Europe and Asia. The agency was founded by Bill Ruder and David Finn and is now led by CEO Kathy Bloomgarden. Ruder Finn has four areas of expertise: Health & Wellness, Corporate & Public Trust, Technology & Innovation and Consumer Connections.
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Dentsu
https://en.wikipedia.org/wiki/Dentsu
Dentsu Inc. (株式会社電通) is an International advertising and public relations company whose headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo.
Dentsu’s sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company’s origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan. The company now offers a range of services, from traditional and creative marketing to specialty disciplines such as sports marketing, investing in feature film production and acquiring broadcasting rights, PR, digital contents, and a growing range of communications services.
The Big Four
WPP plc
https://en.wikipedia.org/wiki/WPP_plc
WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland. It is the world’s largest advertising company by revenues, and employs around 162,000 people in 3,000 offices across 110 countries. It owns a number of advertising, public relations and market research networks, including Grey, Burson-Marsteller, Hill & Knowlton, JWT, Ogilvy Group, TNS, Young & Rubicam and Cohn & Wolfe.
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Omnicom Group
https://en.wikipedia.org/wiki/Omnicom_Group
Omnicom Group Inc. is an American marketing and corporate communications holding company, headquartered in New York City. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, customer relationship management (CRM), and public relations to more than 5,000 clients in over 100 countries.
Omnicom’s agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Its public relations, CRM and specialty communications agencies are managed by its DAS network and include the CRM businesses of Javelin, Proximity Worldwide, Rapp and Targetbase; the PR agency businesses Brodeur Worldwide, Fleishman-Hillard, G+ Europe, Ketchum Inc., Pleon and Porter Novelli and retail/promotional businesses such as Alcone Marketing Group. Omnicom Media Group includes OMD Worldwide, PHD Worldwide and Resolution Media. Omnicom was formed in 1986 from the merger between advertising agency networks DDB, Needham Harper Steers and BBDO.
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Interpublic Group of Companies
https://en.wikipedia.org/wiki/Interpublic_Group_of_Companies
The Interpublic Group of Companies, Inc. (IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of advertising and marketing services agencies around the world.
The company consists of three major networks: McCann Worldgroup, Lowe and Partners, and FCB. Its media agencies are bundled under the IPG Mediabrands entity. It also owns a number of specialty agencies, including public relations, sports marketing, talent representation and healthcare.
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Publicis
https://en.wikipedia.org/wiki/Publicis
Publicis Groupe is a French multinational advertising and public relations company, headquartered in Paris, France. It is one of the “Big Four” agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.